Using Social Media for business seems like rocket science to most companies or individuals that is why they have kept off of it but when you get into, you discover a very ripe hub of many potential clients all over the world. The moment you use it for business or represent a brand, there are a few tips below you can use:
Always make sure you show off positive customer feedback; Did you know that 35 percent of comments on Facebook pages are compliments and that mentions that brands get on twitter are usually “Thank You?” Unfortunately, when someone comments on your page, it often becomes hidden under recent posts by others or sometimes we forget to reply to them and they end up feeling neglected. The idea about pages is to get the brand information out there so when the people who are interested or use it have some Q&A even if it is a stupid question, flatter them with a reply or a mention them because to them, the brand is the one replying not you.
With so many pictures roaming all over the internet, why not open up an Instagram account for your business? Even if you don’t have an active Instagram account for your business, there’s a good chance that your customers are posting photos from your business’s location. This is a great way to see what people like about your business.
With the popularity of food photos, this could be especially valuable for restaurants or other food service businesses, the best tip about popularizing one’s account is by using relevant but popular hashtags and well taken pictures.
Learn how to customize your business’s branding on Twitter, put up your logo as a profile pic or background image, turn your tagline or motto as your main hashtag and encourage
the clients to talk to your through it. Success in today’s crowded online environment demands that you stand out from your competition by delivering a distinctive, consistent brand identity across a variety of platforms- including social media. Consistent branding not only helps define your small business’s identity, it’s also an easy way to establish a professional appearance.
Open a LinkedIn account, anyone who is in business or any profession needs one, unlike most social media platforms, LinkedIn is the professional one where someone’s profile acts like a mini- CV that anyone can view even if they do not connect with you. Make sure you make as many relevant connections as you can and most people will first view your profile before connecting with you, this means your profile has to be informative, list your profession, your working history, what university you went to and a good headshot as a profile picture, avoid pictures of items and. Join the relevant groups where you can learn more about your profession from many other people around the world and always leave some contact information where you can be reached.
When you are representing a brand, always share information from all its different platforms including links, pictures, videos and blogs.
Use Pinterest to find new customers, yes we know few Ugandans use Pinterest but that does not mean you do not try it out, a few years ago there was a handful of them on Twitter and LinkedIn but if you looked on all those platforms, you will be amazed at how many are there, it has boards and profiles of different people with many interests which makes it even easier to share a lot of information, make sure you turn your search privacy off on your Pinterest account and don’t forget your taglines or business key words which allows search engines to show your profile and boards in search results.
Few Businesses fully or even utilize Google + as a social media platform that you can promote your brand on, but if you can ignore it then you are ignoring Googleitself. Google + has quality social engagements, super-powered surfacing of content in Google Search (Social SEO), awesome collaborative tools and cloud storage which helps back up all the information you share just in case you lose it, Free video conferencing that can be used to talk to any customer instead of chat and commenting, Integration with YouTube – ideal for content creation and extending reach for sharing videos for the brand and Integration with Google Ad-words.
All these social media sites are good platforms for an individual in business and a company or any brand, just share what is relevant on all of them, including links and most especially make your customers feel very relevant and happy to buying your services or brand by always communicating with them.