Recently, we were doing some research about social media and how people have happily and easily embraced it plus everything that comes with it. By everything one means, new range smartphones and their horrible batteries, the thousands of Apps that help one do work and a lot of other things easily or just lazy around.
As we all know (some of us) social media is the best platform in this very digital generation for PR and product marketing and that is why most companies in different fields have jumped onto the bandwagon that was once thought as an “idle young people thing.”
In doing so, publicity for most companies has become cheaper, you upload a silly video with a good message to promote your
online
product to I of and.
product and millions will view it in day compared to putting up an ad for television that will cost a lot more than expected to make including the fees the television stations will ask to cover airing of the ad.
Problem is, few people have grasped the concept of social media marketing or PR well enough to highly utilize the available platforms appropriately. PR is not just for companies and huge organizations, it is also something an individual needs to embrace but we have neglected that and concentrated more on the organizations, as long as they look squeaky and appealing to the clients and other third parties, we are good to go.
If you are going to send in your CV or Proposal for a job, you always want that to be very appealing to the person who gets a hold of it, so that it will be the first one to be selected or even the only one. That is how it is with social media and the different fields we are in, for all the different sites you choose to use, use them in a format that makes you look good and what you are offering. Yes, there are those who are on social media for the fun of it and the bandwagon effect but those who are there to market yourself as a brand take note of the things that will make you stand
out from the millions of users, for example: LinkedIn is more of a Professional identity platform, you cannot use a picture of you drinking or twerking (unless you are stripper) for the Profile because it will not attract any companies or future jobs your way, why you ask? Because no one will take you seriously, use a professional picture better yet a head shot of you looking prim and proper.
For any of the sites you use, it is in the packaging, most especially if you work in a media company like this one, you have to come with a good understanding of how social media works, what it can be used for, how you can use it and what you can get out of it.
If you are looking to grow your brand, make it more appealing or build a good product following online we are the professionals, contact us and we will make media miracles:
Website: m-idea.biz
Twitter: @Midea_biz